Over the last 15 years Noah “40” Shebib has redefined the sound of pop, R&B, and hip hop with his filtered synths and spacious beats. Producing artists including Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, Action Bronson, and most notably Drake, 40 has picked up 18 Grammy nominations, including 2 wins, along with production credits on dozens of platinum-selling records. Now 40 is giving back to his roots, letting the community of next-generation producers create with sounds straight from his studio.

 40’S VERY OWN KEYS
GENRE-DEFINING, SIGNATURE SOUNDS
Your go-to instrument for lush pads, dreamy harmonies, bottom heavy bass, and leads that sing, 40’S VERY OWN KEYS transports the iconic downsampled sound of Noah “40” Shebib’s productions straight inside your DAW. Get the downsampled, heavily processed synth sounds that 40 made synonymous with a new wave of hip hop artists, all within a single, easy-to-use instrument. Each preset comes with a dedicated range of creative effects, including amps, cabs, reverbs, and delays, plus a special “40” macro, so there’s plenty of scope to customize the shape and presence of the sounds to make them your very own.

 40’S VERY OWN DRUMS
HANDCRAFTED, HIGH-GRADE DRUMS
40’S VERY OWN DRUMS delivers high-quality drum sounds, created by one of hip hop’s true modern innovators — Noah “40” Shebib. Every kick, clap, and hi hat is mixed to perfection and infused with 40’s signature style, giving you drum sounds that are everything from atmospheric and emotional, to crisp and hard-hitting. Lay down beats live using one of the curated kits, or draw from a range of built-in patterns. The instrument comes with easy-to-use controls, a range of creative effects, plus a dedicated “40” macro that lets you dial up the “underwater” vibe even further.